This course includes
- Digital Marketing Fundamentals
- Creative Media Workshop
- Digital Campaign Execution
- Internship Experience
- Observation, Implementation, Evaluation and Certification
Audience
- Vocational education students with an interest in digital marketing, social media management, and media production.
Welcome to the ‘Digital Marketing and Media Internship Program‘ !This internship program aims to equip participants with practical skills and knowledge in digital marketing and media, preparing them for roles in a rapidly evolving industry.
Program Content
Weekly Program
Locations & Dates
Pre-Register Form
Program Objectives
This internship program aims to equip participants with practical skills and knowledge in digital marketing and media, preparing them for roles in a rapidly evolving industry. The program focuses on:
- Gaining real-world experience through hands-on projects with local businesses.
- Mastering digital tools for content creation and marketing campaigns.
- Understanding social media strategies and analytics.
- Developing media production skills, including photography, video editing, and graphic design.
Outcomes
By the end of the program, participants will:
- Have a strong understanding of digital marketing fundamentals.
- Be proficient in creating and managing content across various platforms.
- Gain practical experience by collaborating with local businesses.
- Develop a portfolio showcasing their skills and projects completed during the internship.
This program is designed to be both educational and immersive, offering participants a blend of theory, practice, and real-world application in a supportive environment.
Week 1: Fundamentals of Digital
Marketing and Media
Day 1: Orientation and Introduction
- Welcome session and tour of the facilities.
- Introduction to the Romanian (or Turkish if you prefer İzmir) media landscape and digital marketing trends.
- Icebreaker activities to foster team bonding.
Day 2: Digital Marketing Basics
- Overview of digital marketing concepts (SEO, PPC, email marketing).
- Hands-on workshop: Setting up Google Analytics and basic data tracking.
- Group task: Research and analyze a successful digital marketing campaign.
Day 3: Social Media Strategies
- Deep dive into major social platforms (Facebook, Instagram, LinkedIn, TikTok).
- Creating engaging posts and stories.
- Workshop: Scheduling content using tools like Hootsuite or Buffer.
Day 4: Content Creation
- Basics of writing compelling blogs and captions.
- Introduction to Canva and other design tools.
- Practical session: Create a blog post and promotional graphic.
Day 5: Photography and Video Editing
- Basics of photography: framing, lighting, and composition.
- Introduction to video editing using tools like Adobe Premiere Pro or CapCut.
- Team task: Capture and edit a short promotional video.
Week 2: Advanced Skills and
Practical Experience
Day 6: Advanced Digital Marketing
- Email marketing campaigns and strategies.
- Using CRM tools like Mailchimp for automation.
- Workshop: Create a sample email campaign for a fictional business.
Day 7: Analytics and Performance Measurement
- Understanding metrics: engagement, reach, conversions, and ROI.
- Using Google Analytics and social media insights for reporting.
- Practical task: Analyze the performance of sample social media accounts.
Day 8: Local Business Collaboration
- Participants work in small groups with a local business or NGO.
- Develop a mini-digital marketing campaign, including social media posts, ads, and content.
- Mentor feedback sessions to refine strategies.
Day 9: Presentation of Projects
- Each group presents their digital marketing plan to the business/NGO representatives.
- Peer and mentor evaluations to provide constructive feedback.
Day 10: Reflection and Certification
- Reflective session: Key learnings and experiences.
- Career advice: Building a portfolio and leveraging internship experience for future opportunities.
- Certification ceremony to celebrate participants’ achievements.
Târgoviște- ROMANIA
Location:
Târgoviște- ROMANIA
Dates:
Flexible
Izmir- TURKEY
Location:
Izmir- TURKEY
Dates:
Flexible